Iqhutywa ziinjini ezimbini ze-e-commerce ezinqumla imida kunye nemidiya yoluntu yamazwe ngamazwe, iFuquan Industry and Trade ivula isahluko esitsha kuphawu lwehlabathi.
Ijongene nomkhwa omtsha wokhuphiswano lwemarike yehlabathi, i-FUSEN ikhawulezisa uyilo lwayo lwehlabathi ngesicwangciso-qhinga se-injini ezimbini "ye-e-commerce ewela umda + weendaba zoluntu zamazwe ngamazwe". Ngokudityaniswa okunzulu kwekhonkco lokubonelela kunye nentengiso yedijithali, ifezekisa impumelelo eendlela ezimbini kuphuhliso lwehlabathi kunye nophuhliso lwabathengi. Ngo-2024, intengiso yaphesheya inyuke nge-65% unyaka nonyaka, kwaye abathengi abatsha babalelwa ngaphezulu kwe-40%.
Ukuwela umda we-e-commerce ochanekileyo, imveliso eguquguqukayo exhobisa unikezelo olusebenzayo
Ukuxhomekeka kwiiplatifti eziqhelekileyo ezifana ne-Amazon kunye ne-SHEIN, i-FUSEN iguqula inzuzo yayo yemveliso eguquguqukayo kukhuphiswano lwemarike. Ngokusebenzisa imowudi "yempendulo encinci ekhawulezayo", amashishini anokulungelelanisa izicwangciso zawo zemveliso ngokusekelwe kwidatha yexesha langempela ukusuka eqongeni, ukuphumeza ukuqaliswa kwemveliso entsha ngokukhawuleza, kunye nokuthengisa iimveliso zabo kwiimarike ze-30 eYurophu, eMelika, eMzantsi-mpuma Asia, nakweminye imimandla.
I-matrix yemidiya yoluntu yamazwe ngamazwe inceda ukukhuthaza iimpawu
Ukwandisa imakethi yayo yehlabathi, i-FUSEN iceba ukonyusa ngokuthe ngcembe ukuvezwa kophawu ngokusebenzisa amaqonga eendaba ezentlalo anje ngeTwitter, TikTok, kunye ne-Instagram. Inkampani iya kukhupha imeko esekwe kumxholo osekwe kwiimveliso zemveliso, ezinjengokusungula imisebenzi enxibelelanayo kwi-Intanethi eneempahla ezihambelana neTikTok, ukubonisa iikhonsepthi zoyilo kunye neenkqubo zemveliso kwi-Instagram, kunye nokwabelana ngamabali oshishino ngeYouTube ukuhambisa ixabiso lophawu. Okwangoku, ii-akhawunti ezisemthethweni zivuliwe kwezinye iiplatifomu, kwaye kwixesha elizayo, umxholo uya kuhlaziywa rhoqo ukuseka intsebenziswano ethe ngqo ngakumbi nabathengi baphesheya.
Ukulungiswa kwengxelo yedatha yeemveliso kunye nekhonkco lokubonelela
I-FUSEN iceba ukuhlalutya imfuno yeemarike ngokusebenzisa ingxelo yomsebenzisi kwiiplatifti zeendaba zoluntu, ukuncedisa uphuhliso lwemveliso kunye nohlengahlengiso lokubonelela. Ngokomzekelo, ekuphenduleni iimfuno ezithile ezisebenzayo ezivela kubathengi kwimimandla ethile (njengokukhusela ilanga, ukuphefumla, njl.), Inkampani iya kusebenzisana namaziko ophando lwe-textile yendawo ukuze kuphuculwe iteknoloji yelaphu kunye nokuxhomekeka kwizakhono zokuvelisa eziguquguqukayo ukuze ziphendule ngokukhawuleza imiyalelo. Kwangaxeshanye, ngokupapasha iimeko zemveliso yefektri kunye neenkqubo zolawulo lomgangatho ngamaqonga afana ne-LinkedIn, sijolise ekuboniseni ngokuphandle izakhono zethu zokubonelela abathengi baphesheya kunye nokukhuthaza uthethathethwano lwentsebenziswano ye-B2B.
Uyilo lwexesha elizayo: Yomeleza ubunakho benkonzo yedijithali
Ukomeleza ngakumbi amava omthengi, i-FUSEN iceba ukuphucula ngokuthe ngcembe uyilo lwendawo yokugcina impahla phesheya ngo-2025, uphonononge imodeli "yokusasaza bukhoma + i-e-commerce", kunye nokunciphisa ukusebenza kakuhle kwemida yokuwela imida. Inkampani iya kuqhubeka nokwandisa ukusebenza kwamaqonga e-e-commerce awela umda kunye nokuphonononga intsebenziswano nababoneleli benkonzo bezothutho bamazwe ngamazwe, ngenjongo yokuhambisa ii-odolo eziphambili zemarike kwiintsuku ezisi-7 kule minyaka mibini izayo ukuxhasa ukwandiswa kweshishini lehlabathi kunye neenkonzo ezisebenza ngokufanelekileyo zokubonelela ngeenkonzo.